Year 1: Business Foundation and The Big Idea Pitch

Key Focus:
Understanding the basics of business, including types of businesses, key elements, and financial literacy.
Developing curiosity and problem-solving skills through real-world examples and creative thinking techniques.
Introducing the concept of Environmental, Social, and Governance (ESG) and its importance in modern businesses.
Preparing students to identify problems and brainstorm innovative business solutions.
Year-End Project: The Big Idea Pitch, where students present a complete pitch that includes customer insight, value proposition, and financial basics.